We believe the LA VICTORIA® Brand is based in the simple truth that there really is nothing like the taste of a freshly-picked tomato.  That’s why we strive to create the freshest modern Mexican flavors for your family and why every jar of LA VICTORIA® salsa is made with tomatoes that go from field to jar in less than 24 hours.

Fresh matters. In our fields. At your table. In your life.

Where Fresh Began

The story of our LA VICTORIA™ products began with the California tomato harvest of 1917 and the arrival of our family, the La Bacas, to the burgeoning boomtown of Los Angeles, California.

Having recently emigrated from Mexico, we wanted to bring the tastes and flavors of our Mexico home to the growing Southern California city.  We began by introducing the first jar of salsa ever sold in the United States,  a family recipe born from generations called LA VICTORIA® SALSA BRAVA® Hot Sauce.  That is the very same LA VICTORIA® SALSA BRAVA® Hot Sauce you will find in your local grocery store today.

As the popularity of LA VICTORIA® salsas grew throughout California and the western United States, so did our sense of responsibility to pioneer ways of making salsa as appetizing as possible to our growing public. We were the first salsa company ever to add a heat thermometer to each jar label to help our more adventurous customers find just the right amount of heat they sought in every jar.

Nearly 100 harvests later, that commitment to fresh remains.

Today, every jar of LA VICTORIA® salsa is made with tomatoes that go from field to jar in less than 24 hours and are grown in the fields of California’s Central Valley.  And, as the popularity of authentic and modern Mexican cuisine continues to grow with each harvest, MegaMex Foods, LLC continues our pioneering tradition of offering fresh, new flavors of Mexican cuisine to you, our customer, right from our home in Southern California.

Just like we did almost 100 years ago.

Today’s LA VICTORIA™ family of products  includes LA VICTORIA® salsas, taco sauces, hot sauces, enchilada sauces, jarred and canned chiles, peppers and more.  Each come with our invitation to you to explore our new products and flavors and with our commitment to always offer you the freshest ingredients possible.

In our fields. At your table. In your life.